The best way to use the Rainmaker Platform by Copyblogger Media?
To tell your story to stimulate conversation with your customer.
Welcome to Swappin’ Stories. I’m your host, Jason Hobbs. Thank you for taking a couple minutes of your day to spend with me.
Now we ended episode one with a promise that I would discuss the best way to use, Rainmaker Platform. So lets get right to that.
What is your story?
The best way to use Rainmaker Platform is to tell your story.
Then educate your customer. It’s a cycle of education that you’re going to pass along to them as a brand new person. And then a second cycle once they are intermediate. Then advanced. Etcetera.
Let me go ahead and throw it over to Chris Garrett. The CDO of Copyblogger Media and co-host of the Mainframe.
Chris Garrett: And thats what I was talking about the electronics examples like Sparkfund and Aidafruit. They’ve mad a lot of money off me. And they could make even more money by bringing me up to a level where I’m confident to buy more.
And thats through education. So if they actually had a funnel that educated me from being the clumsy noob that I am now. To being quite more aware, and more experienced or expert. Then I would buy everything they do because I would know what I was buying.
So its not just making more money for you. Its also a really good experience for the customer.
Customers might not necessarily want to shop around. They might be happy to buy more from you, because they’ve got confidence and they’ve had a good experience in the past.
Start with your story.
But I thought that he just said to do the other, to educate?
Yeahhh. You’re going to educate. But people don’t know. People don’t care what you know until they know how much you care. And a lot of that comes from their ability to relate to you.
So by starting with your story, warts and all, you’re able to repel your non-customer. Attract your customer. And, more importantly, your customer is relating to you.
The real you. To your real story. Now lets delve into educating your customer. Thats where Rainmaker Platform comes in for me. And ahh yeah, “he’s a shill for whatever.”
I found the solution and I’m using it.
Now, the word. One word that I want to impress upon you, from this episode. Above all others: cycle.
Keep in mind that people learn in cycles. And its an education.
They’re a stranger. They know nothing about you.
You educate them of your existence. You attract them to where they want to learn more about you.
Once they have learned more about you, they’re ready to learn (even) more. So now they’re going to be a free customer.
Then, they’re going to be a customer.
And then they’re going to be a repeat customer.
And then they may be an affiliate. In some instances, maybe, you know, they become an employee.
But the point is, there is a natural progression. In each of them, deal with them in educating them in cycles.
Each of the different phases that your customer will be in over the lifetime of their business with you.
And if you do that, you’re starting a long-term relationship with you customer.
And thats where lifetime value (LTV) comes in, monthly recurring revenue (MRR), and all the buzzwords the cool kid marketers are going to throw at you.
But it really starts with something that Jon Nastor keeps bringing up regularly, which is: Be Human.
And its really, really, really important that you do that.
Because at the end of the day, every business transaction is between two humans.
Thanks. And I’ll see you next time on Swappin’ Stories.
Where we start.