The fifth time I watched DailyVEE #280, this statement captured my attention. At it's most binary, if you actually realize that you're a media company and then you do whatever you do. Well then everything else flows. - Gary Vaynerchuk in DailyVEE #280 Here is the clip, I recommend the whole episode. Lets unpack Gary's statement Media company. Viewing yourself as a media company and then doing what you do, accepts you are in control of your businesses' connection with your … [Read more...] about What does it mean to be a media co?
Watching this video, a thought crossed my mind, I had to share. Gary was asked by an interviewer for a podcast Gary was guesting on, "If you took over an elementary or grade school what would be the first thing you'd do?" Great question. Gary immediately mentions the marketing, since he's gotta get students to attend "his" school. Gary follows that thought with ruling out all memorization. Love it. I believe if Gary was given time to think it through, his curriculum north star … [Read more...] about Entrepreneurship 101
Credit GaryVee for getting this post going. Hearing this statement in DailyVEE #264 reminded me of my key truth gleaned from a decade of door-to-door sales experience. Marketing's job is NOT to talk anyone into anything. Educate the customer's decision. Understand their pain. Recognize their ambitions. Cater to their context. It's a numbers game. Where you control numbers. Couch a cogent offer with an interesting enough story to then get people qualified to use your solution … [Read more...] about Marketing is not about talking people into anything
So Brian Clark dropped the news yesterday. We’ve already begun work on Rainmaker 3.0, a major new release that will feature automation, email, and interface workflow improvements. We’ll also be adding Zapier for third-party add-ons, and modularizing key areas of the Platform for easier integrations and quicker addition of new features. - BRIAN CLARK What does this mean for you and me exactly? Good stuff is coming. I am also increasingly excited at the prospects of future development of the … [Read more...] about Rainmaker Platform 3.0
Seems "get going" is an idiom, let's grab a technical definition for it from Google. I believe "get going" can mean different things depending on your unique context but what does not change is the palpable change from planning to action. This is not an insignificant detail. What I mean when I say "get going online" is: I'll personally make sure you get to doing your business online ASAP. It took me many years to learn what I needed to know to get my business going … [Read more...] about What does “get going online” mean?
Despite what VSU business school taught me, I decided long ago that the 4 P's of marketing were dead to me. Old paradigm. NOT my jam. Greg Ciotti taught me solution, access, value, and education in place of the 4 P's. So I began there. Then iterated. Up to and through the current version of my process (Version: 3.0): Goal Person Problem Solution Access Value Education Goal Revenue, with the highest possible percentage flow through to profit. Person I used to call this … [Read more...] about My thoughts on marketing a Rainmaker Version of Genesis Child Themes
I will continue to update this post as I better understand the situation. Current update posted: May 30, 2017 9:01 PM Eastern New update today based on Brian Clark's post on Copyblogger. I asked questions in the comments but most of my questions were referred back to Brian Clark's letter, like I hadn't already read it. Seems the pricing setup will be current customers will stay at their same price or have the option to pay more for bundled services from the new entity. They are still … [Read more...] about What does Brian Clark’s letter to Rainmaker Platform customers mean?
I believe the experience for really small business owners and non profit directors to get going online is and has been broken. I believe there is a lack of personal and ongoing attention available to really small business owners that need it most. I believe the current DIY website options are built by developers and designers for other web-savvy designers and developers to do websites themselves. Leaving really small business owners required to do it themselves for whom the web is … [Read more...] about My Manifesto
Webchurch experience, using Rainmaker Platform (Retail Version is $165/mo). Your first question is likely, “What’s a webchurch?” I created a demo WebChurch site for you to experience it yourself. Then we can hop on a free call to answer your questions if you want. Click here to experience it for yourself. To answer that question, let’s begin with how you define a church. Is a church the physical structure the congregation meets in? Or are the people that associate themselves with the … [Read more...] about WebChurch Experience, Get Going Online Even Though It’s All New To You