For decades now, I’ve been obsessed with marketing. It was this obsession that birthed my conversational marketing recipes.
I made the conscious decision to lean into my obsession long before my first faltering strides into the online surf back in 2003 and 2004.
Once I was able to buy my own computer and connect it online, with very little effort on my part, I quickly found the waters well above my head.
I swallowed plenty of salt water. I also scraped across my fair share of coral reef. But I learned a litany of lessons by coming out the other side of my own real world experiences for more than a decade now.
I’m A Self-Taught Digital Marketer
Eventually, largely thanks to sheer willpower and my fight-or-flight instincts; I was able to teach myself well enough to swim confidently away from shore on a bearing that tracked my ambition.
As I sit here today, some thirteen years since I first willed those faltering initial steps into being; I have the biggest announcement of my professional life.
I began my journey on a mission to be able to make it easy for someone like either of my Grandfathers to successfully leverage the internet for their business goals.
Both Gramps and PaPa were born before the digital revolution.
And both Ken Hobbs and CQ Hutto, ran their own 1-10 person organizations for decades here in Fitzgerald, Georgia.
If I’ve learned anything over time, it’s that non-digital natives are usually able to relate to each other’s pain.
For instance, does this sound familiar?
I’ve felt like I was behind everyone else since long before I began.
I was born before the digital revolution, 1/13/1974.
I was expelled from Sandalwood High School (Jacksonville, FL) thanks to skipping my senior year daily until they told me to not come back.
I eventually got my GED.
In May 2010, I earned my Marketing Degree, with Honors, from VSU as a non-traditional student.
Throughout my journey, I’ve been told I was wrong at every turn.
I’ve incessantly been blessed with the sage advice to niche down (for all that is worth), etc.
This has been going on since I first started asking questions about strategic marketing planning for 1-10 person organizations that are run by non-digital natives.
Which was way back in 2009.
Thirteen years of focused obsession brings us to my conversational marketing recipes.
Early June 2018 is when the seed of my conversational marketing recipes started germinating like crazy.
Now on June 15th of 2018, I’m writing the post announcing my conversational marketing recipes.
I believe these recipes will provide a much easier experience for non-digital natives running 1-10 person organizations, to get rolling online, than any of us have ever seen before.
The Digital Onramp Is Broken For Non-Digital Natives Running 1-10 Person Organizations
Let me explain, because it took my experiencing an exemplary buying experience for me to realize how truly broken the experience is for non-digital natives in particular.
A few weeks ago, while I was obsessively working on the biggest project of my life, my 2011 iMac died.
I did my best to never let it break my stride, but eventually, I had to replace my workstation, aka my computer from Apple.
I researched and tested configurations and finally have the one I chose scheduled to arrive before the end of June 2018.
During that purchase, I splurged on a pair of Beats headphones.
The total was discounted and was still WAY more than I’ve spent on myself in many years.
And the entire Beats experience has been of such excellence as to inspire great awe in me. Aka sublime.
What I ordered arrived at the time I wanted it.
The Beats packaging was drool worthy. And setting up the headphones and using the headphones for the first time, all of it was entirely effortless and stress free on my part.
My bank didn’t even stop the transaction, like it did with the computer part of my order like eight successive times.
My goal with these recipes?
Make the experience for non-digital natives running 1-10 person organizations, equal to or even better than, my own experience investing in my Beats wireless headphones.
I want more non-digital natives making money online. I want more poor people to be able to access genuine opportunities online.
READ FIRST! So we’re clear here:
- No affiliate links in any of my recipes. I choose tools because they fit the needs of the recipe, which are all specific point-of-view (POV).
- Yes, you can work with me. I am a 1 person team as of June 15, 2018. So keep that in mind when setting expectations. As my customer or audience member, please judge me and my brand by my actions, because that is how we judge ourselves.
- Each recipe delivers a single dining experience. Each recipe is a living document to me, which will be updated and added to over the life of my business.
- I want to set crystal clear expectations, this is a free site. The recipes are free. I reserve the right to deny access to any part of my website if I feel someone is hurting the experience provided by my website to people like yourself, which I’m here to profitably help.
My first conversational marketing recipe:
- My bank: Community Bank of Fitzgerald
I’ve whittled down my tools to only those exemplary apps/services I trust with my mission critical sites. Current toolbox as of June 19, 2018. (NOT AFFILIATE LINKS)