LIE, aka Logged-In-Experience
Let’s begin by lining you and I up on the same point of the same page.
My greatest fear? My wasting one iota of your attention, so I’m condensing my posts to 500 words (or less) of gravity for your business goals.
Here’s my near-decade of digitally stalking Copyblogger media boiled down just for you:
- Don’t sharecrop
- Own your media
- Educate customers
Your best course for consistent quality customer experience is with your customer logged into your website.
Why do you want a website?
You have a goal in mind. Fulfilling your goal of increasing revenue, decreasing costs, or strategizing your business’ future.
Your personal goal pushes you forward but your success requires your customer’s satisfaction.
Which is where referrals originate.
Happy customers are your best shot at word-of-mouth snowballing. Which the kids today know as “going viral.”
Introducing Your customer’s experience
Focus on whats important to your customer. IE, anything having to do with their attention, at the exact point in time they’re paying attention.
See why having an imperfect onboard process for your customers will cannibalize your results?
See If This Helps Explain
Treat running your business online, ideally via your online office, as if you’re throwing a dinner party for friends. You’ll greet them warmly at your door, take their coat, answer their questions, give the guidance on having the best time possible during their time in your home.
You’re responsible for each guest’s experience at your party, which goes without saying.
You’re responsible for the long-term perception of their experience with you and your loved ones. A great time had by all strengthens the bonds between all involved humans.
Map your customer’s experience
Map out the reality of your customer’s current online experience with your business.
Then iteratively improve their experience over the length of your business relationship.