Need help getting your digital marketing off on the right foot? Need help sorting out the litany of options into a cogent plan for your specific situation? My Customer: You were born before the digital revolution aka non-digital native You’re responsible for revenue/marketing budget for your 1-10 employee organization You’re ready to get started. You have a committed budget but need to get off on the right foot and not just waste your budget. It needs to build … [Read more...] about Welcome to Jason Hobbs Digital
It's March 6th, 2018. Still no Rainmaker Platform version three point zero. Still zero words from Rainmaker Digital on the subject. I finally gave up and moved myself and my clients to Drip. I wanted it to work with Rainmaker Platform but they killed communication a few years back. Right about the time they started planning StudioPress Sites. At least that's my best guess. Before you chastise me for guessing, know that I've tried to learn what their plans were. For years. To … [Read more...] about Rainmaker Platform Three Point Oh?
I laid out this digital marketing strategy for owners of a local restaurant. Aka restaurateur. I screenrecorded clips in the Video from: AskGaryVee #257 and a DailyVEE #420 Peter McKinnon … [Read more...] about Own A Restaurant? Here’s My Digital Marketing Quick Start Guide
Here is my best answer to the question of how I'd setup a digital marketing foundation for a locally owned restaurant, ala 41 and Main. It's a locally owned restaurant in Tifton Georgia, which is about a thirty-five minute drive west of me. Current Foundation Snapshot Strategy Behind This Foundation? Take control of the audience relationship directly, which allows you to break your audience out into subsets based on their interest in 41 and Main's multiple … [Read more...] about 41 and Main – Tifton, GA – Restaurant – Digital Marketing Foundation
From the DailyVEE Episode #373 It's a 76 minute video, my goal is to take notes as I watch it in order to share the key message and takeaway(s) without your need to invest an hour and seventeen minutes of your time to glean the knowledge. Day trade attention Produce videos on Facebook that your viewers want to watch. Retargeting those that watch the video with the CTA to join a sales funnel Work them through a sales funnel educating their buying decision for your … [Read more...] about Notes To 76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373
How did this marketing strategy remix idea come about? I liked an Instagram Gallery of golf pics and subsequently lost a week's worth of free time. Because after I liked it the guy that took the pictures, Landon, followed my Instagram profile. Landon subsequently slid into my DMs behind the question, do I offer website management? Come to find out, Landon drove over to Preston Country Club to take new pictures of the course while, of course, playing a round of golf. But Landon … [Read more...] about My Marketing Strategy Remix – #1 – Preston Country Club
I'm still very early in teaching myself FB ads but the first step is to get the FB pixel installed on your website. The pixel works together with your Facebook page to make your Facebook Ads warmer, because these audiences are comprised of people that know you. How do we know that they know you? Because they visited your website. (The Facebook Pixel is quite the tattle-tale imo) The working Facebook pixel allows the building of Facebook audiences based on the people interactions with … [Read more...] about Getting Started With Facebook Audiences
The fifth time I watched DailyVEE #280, this statement captured my attention. At it's most binary, if you actually realize that you're a media company and then you do whatever you do. Well then everything else flows. - Gary Vaynerchuk in DailyVEE #280 Here is the clip, I recommend the whole episode. Lets unpack Gary's statement Media company. Viewing yourself as a media company and then doing what you do, accepts you are in control of your businesses' connection with your … [Read more...] about What does it mean to be a media co?
Watching this video, a thought crossed my mind, I had to share. Gary was asked by an interviewer for a podcast Gary was guesting on, "If you took over an elementary or grade school what would be the first thing you'd do?" Great question. Gary immediately mentions the marketing, since he's gotta get students to attend "his" school. Gary follows that thought with ruling out all memorization. Love it. I believe if Gary was given time to think it through, his curriculum north star … [Read more...] about Entrepreneurship 101